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1 strategic marketing
marketing m stratégique -
2 strategic marketing
strateški marketing -
3 strategic marketing
марк. стратегический маркетинг (прослеживание эволюции заданного рынка и выявление различных существующих либо потенциальных рынков или их сегментов на основе анализа потребностей, нуждающихся в удовлетворении)Ant: -
4 strategic marketing
Mktga method of selling products directly to customers, bypassing traditional retailers or distributors -
5 Strategic Marketing Montreal
Trademark term: SMMУниверсальный русско-английский словарь > Strategic Marketing Montreal
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6 M.S.M.- Master of Strategic Marketing
Образование: магистр стратегического маркетингаУниверсальный англо-русский словарь > M.S.M.- Master of Strategic Marketing
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7 strategic
strategic [strə'ti:dʒɪk]stratégique;∎ we decided on a strategic withdrawal of our troops nous avons décidé d'opérer un repli stratégique de nos troupes;∎ a strategic position une position stratégique►► strategic business unit domaine m d'activité stratégique;Military Strategic Defense Initiative initiative f de défense stratégique;strategic marketing marketing m stratégique;strategic management gestion f stratégique;strategic planning planification f stratégique;Marketing strategic targeting ciblage m stratégique;Marketing strategic withdrawal (of product, campaign) repli m stratégique -
8 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
9 strategic
stratégiquestrategic business plan plan m stratégique d'entreprise;strategic business unit domaine m d'activité stratégique, unité f d'activité stratégique;strategic fit ajustement m stratégique;strategic group groupe m stratégique;strategic management gestion f stratégique;strategic marketing marketing m stratégique;strategic planning planification f stratégique;strategic position position f stratégique;strategic positioning positionnement m stratégique;strategic review revue f stratégique;strategic segmentation segmentation f stratégique;strategic targeting ciblage m stratégique;strategic withdrawal (of product, campaign) repli m stratégique -
10 marketing management
Mktgone of the main management disciplines, encompassing all the strategic planning, operations, activities, and processes involved in achieving organizational objectives by delivering value to customers. Marketing management focuses on satisfying customer requirements by identifying needs and wants, and developing products and services to meet them. In seeking to satisfy customer requirements, marketing goals to build long-term relationships with customers and with other interested parties and to provide value to them. This begins with market research, which analyzes needs and wants in society, and continues with attracting customers and the cultivation of mutually beneficial exchange processes with them. Tools used in this process are diverse and include market segmentation, brand management, PR, logistics, direct response marketing, sales promotion, and advertising. -
11 marketing planning
Mktgthe process of producing a marketing plan. Marketing planning requires a careful examination of all strategic issues, including the business environment, the markets themselves, competitors, the corporate mission statement, and organizational capabilities. The resulting marketing plan should be communicated to appropriate staff through an oral briefing to ensure it is fully understood. -
12 Strategic Planning Institute
орг.сокр. SPI марк., упр., амер. Институт стратегического планирования (создан в 1975 г.; основная задача — поддержание проекта PIMS, созданного для оценки эффективности различных маркетинговых стратегий; предоставляет компаниям за достаточно высокую плату оценки коммерческих перспектив стратегий, которые они планируют реализовать)See:Англо-русский экономический словарь > Strategic Planning Institute
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13 strategic business unit
Fina section within a larger organization, responsible for planning, developing, producing, and marketing its own products or services -
14 strateški marketing
• strategic marketing -
15 Profit Impact of Marketing Strategies
сист.сокр. PIMS марк., упр. программа [проект\] PIMS (база данных о результатах экономической деятельности нескольких тысяч предприятий Европы и Америки, которая позволяет оценить эффективность разных бизнес-стратегий; проект был начат в середине 1960-х гг. в компании General Electric, потом в 1972-1974 гг. переместился в Институт управления Гарвардского университета; в 1975 г. проект трансформировался в Институт стратегического планирования)See:Англо-русский экономический словарь > Profit Impact of Marketing Strategies
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16 list of strategic goods
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17 процесс маркетинга
Состоит из четырех элементов: стратегического анализа маркетинга, планирования структуры маркетинга, проведения маркетинга и управления маркетингом. — The marketing process consists of four elements: strategic marketing analysis, marketing-mix planning, marketing implementation, and marketing control.
Russian-English Dictionary "Microeconomics" > процесс маркетинга
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18 SMM
1) Компьютерная техника: Spatial Metadata Manager, Software Maintenance Manual2) Военный термин: Spatial Model Matching, Special Mission Mandatory Modification, system maintenance manual, systems maintenance management4) Ветеринария: Society of Marine Mammalogy5) Музыка: Studio Metal Master6) Сокращение: Solar Maximum Mission (satellite 1980-1989), Senior Management Meeting7) Вычислительная техника: System Management Mode (Intel), System Manager's Manual (BSD, Unix), System Management Mode (CPU), Solar Maximum Mission (satellite 1980-1989, Space)8) Генетика: stepwise mutational model9) Космонавтика: Solar Maximum Mission satellite10) Фирменный знак: Scale Model Miniatures, Shelley Machine & Marine, Inc., Sarnia, Ontario, Canada, Strategic Marketing Montreal11) Реклама: продвижение с использованием социальных сервисов12) Сетевые технологии: system management mode, режим системного управления, режим управления системой13) Океанография: Society for Marine Mammalogy14) Химическое оружие: (subcontractor) СММ (субподрядчик)15) Расширение файла: Ami Pro Macro, Start of Manual Message, System Management Mode (Intel)16) НАСА: Solar Maximum Mission, Surface Mount Module17) Программное обеспечение: System Manager's Manual18) Музеи: Science Museum Of Minnesota -
19 smm
1) Компьютерная техника: Spatial Metadata Manager, Software Maintenance Manual2) Военный термин: Spatial Model Matching, Special Mission Mandatory Modification, system maintenance manual, systems maintenance management4) Ветеринария: Society of Marine Mammalogy5) Музыка: Studio Metal Master6) Сокращение: Solar Maximum Mission (satellite 1980-1989), Senior Management Meeting7) Вычислительная техника: System Management Mode (Intel), System Manager's Manual (BSD, Unix), System Management Mode (CPU), Solar Maximum Mission (satellite 1980-1989, Space)8) Генетика: stepwise mutational model9) Космонавтика: Solar Maximum Mission satellite10) Фирменный знак: Scale Model Miniatures, Shelley Machine & Marine, Inc., Sarnia, Ontario, Canada, Strategic Marketing Montreal11) Реклама: продвижение с использованием социальных сервисов12) Сетевые технологии: system management mode, режим системного управления, режим управления системой13) Океанография: Society for Marine Mammalogy14) Химическое оружие: (subcontractor) СММ (субподрядчик)15) Расширение файла: Ami Pro Macro, Start of Manual Message, System Management Mode (Intel)16) НАСА: Solar Maximum Mission, Surface Mount Module17) Программное обеспечение: System Manager's Manual18) Музеи: Science Museum Of Minnesota -
20 магистр стратегического маркетинга
Education: M.S.M.- Master of Strategic MarketingУниверсальный русско-английский словарь > магистр стратегического маркетинга
См. также в других словарях:
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